Agency: SomeOne/Else & NB
Role: Co-concept, Art Direction, Design & Concept Animation
ЖУК (pronounced 'Zhuck' in English), is a Russian banking iPhone app designed to give the small businessman an idea of the health of their business. When added to a Bank24.ru account, the app is capable of sending invoices and making payments, as well as tracking past and forecasting future Profit and Loss scenarios. The app is additionally designed to have a personality. ЖУК himself is a smart, savvy, sarcastic character who eggs the user on to do better in their daily business. Daily reports keep the user abreast of the most important tasks they have to complete that day, to keep their business as healthy and profitable as possible.
Created in tandem with the branding agency NB Studio, both sides fed into each other's work to create atruly collaborative process, building a whole new brand and experience from scratch.
in 2015, ЖУК was not only featured in the Creative Review annual, but also won a prestigious Wooden Pencil at the D&AD awards.